Power of the Brand

A powerful brand is the strongest asset your company has.

In today’s market, consumers rely more than ever on brands to help them decide what to buy. We look to brands to help us identify which companies we want to do business with. If you don’t properly brand your company, you are leaving money on the table. You may get enough business to keep you afloat, but you are not reaching your full potential.

Your brand is more than just the name of your company or the design of your logo. Your brand is speaking directly to the consumer and telling them who you are and what your company does. Most plumbing service companies do not do a good job branding their company because they do not give the consumer enough information. What is your brand saying to the consumer? What makes your brand stand out from the rest?

Fast Aid Success Systems knows how to brand companies for success, and we can teach you too. We have several options to help you brand your company: we offer one-on-one consulting, workshops and seminars to teach you how to do it, or you can become a Plumbing Doctor franchisee to gain access to the successful Plumbing Doctor brand, image and logos. Plumbing Doctor, a company branded by the founder of Fast Aid Success Systems, has a distinct advantage over other plumbing companies because its powerful brand name drives consumers to the company and keeps them coming back. Read on to learn more about the importance of branding and how you can brand your company for success.

A Successful Brand Will:
• Generate new customers
• Keep old customers coming back
• Make marketing easier
• Act as free adverting
• Give your company an immediate appearance of professionalism
• Evoke emotion and create a relationship with your customers

Is your brand doing all this for you?

Brands Generate New Customers
When a customer looks for a plumbing company they are bombarded with choices. You may think your company stands out, but when a customer has 50 or 100 or 200 plumbing companies to choose from, Steve’s Plumbing looks the same as Bob’s plumbing. You need a brand that will stand out from the rest and make the customer want to call you.

Fast Aid Success Systems knows how to create brands that stand out from the rest. For instance, a brand name as strong as the Plumbing Doctor name along with the memorable image of the ambulance allows you to stand out among other companies and will help you to establish your business and quickly gain market share. The Plumbing Doctor is unforgettable. It's highly visible because the vehicles are rolling advertisements and the perception of a national brand eliminates the competition and differentiates it from everybody else. And because we own the national trademark registration on the name and service vehicles, we’re the only company that can use this powerful brand. We can teach you how to create and protect a brand as strong as Plumbing Doctor, or, as a franchisee, you can use the brand yourself.

Brands Keep Old Customers Coming Back
The average American homeowner calls a plumbing company once every two years. That means that if you want customers to call you back, your brand needs to be strong enough that a customer can remember it two years after having service. Can you recall the name of a restaurant you had dinner at two years ago? Odds are that if they had a strong brand you can. You may be the best plumber in your region and you may provide the best customer service around, but if a customer cannot remember who you are, they will not call you back. We have decades of experience creating and marketing brands that customers relate to and remember. Take a look at the Plumbing Doctor brand. It is easy to remember and unmistakable, so we know our customers will be able to find us every time they need service. Let us teach you how to create a brand that is as memorable and powerful as the Plumbing Doctor brand. Or join our system and take advantage of the already powerful Plumbing Doctor brand.

Brands Make Marketing Easier
A powerful brand will make marketing easier because it gives you a clear, consistent message. When consumers see the same images, words and phrases repeatedly, they are more likely to remember your company. It also gives consumers a sense of familiarity, which makes them more likely to call you because they’ll feel like they know your company before the first interaction. In order to have a successful marketing strategy, you must have a clear and memorable brand.

Fast Aid Success Systems can teach you how to brand your company for success. Just look at the Plumbing Doctor brand. When customers see the Plumbing Doctor name and the logo of the truck they know what kind of service we provide. There is no need to waste precious advertising space explaining what kind of company we are or what we’re selling. And because we have a consistent message and image, creating ads is simple; we already know what to include and the message we want to send. The Plumbing Doctor system will teach you how to use the brand and image to create simple, consistent marketing pieces if you become a franchisee. If you want to maintain your own brand, Fast Aid Success can teach you how to market your brand.

Brands Act as Free Adverting
If your brand is easy to market, everything you do can become free advertising. You can advertise with everything from your service trucks, to your uniforms, to the forms that your technicians fill out and leave in a customer’s home. You are already paying for these items, so why not turn them into advertising. For instance, Plumbing Doctor franchisees drive recycled ambulances as their service trucks. This is a powerful aspect of the brand that consumers always remember. Fast Aid Success Systems will teach you how to use brands to advertise your business successfully, whether you use the Plumbing Doctor system or a brand of your own.

Brands Give Your Company an Immediate Appearance of Professionalism
It is a sad truth in our industry that plumbing companies go out of business at a high rate. A strong brand reassures the consumer that your company is stable and will be around to take care of their needs now and in the future. If a consumer knows that your company is going to be around, they will be more willing to use your services, especially on larger jobs. Our systems and knowledge can show you how to brand your company to look professional and trustworthy, which will attract more customers and keep them coming back.

Brands Evoke Emotion and Create a Relationship with Your Customers
A successful brand spans your organization, defining your company’s products, services, customer service and employee culture. Your brand should be reflected in everything you and your employees do and sell. A brand is so much more than a logo or a name. It is the perception the consumer has of you. A brand must tell a positive story about your company because consumers are not just shopping for a service, they are shopping for an experience. We see examples of this throughout our culture. When we think about the products we seek out – from coffee, to clothes, to shoes, to cars, to computers, to soft drinks – we see that consumers are making decisions based on brand identity, not based on price.

When you create a brand strong enough to evoke emotion, your customers feel personally connected to your company. This leads to life long customers who will use your company over and over and will tell their friends, family and neighbors about it.

Think about the brand your company uses. Is it creating a culture that consumers want to be a part of? The Plumbing Doctor brand does. It calls to mind fast response and the ability to take care of problems. Our initial impression is positive, professional and fast. Customers know that when they call the Plumbing Doctor we respond quickly and take care of their needs. Everything in the company culture supports the brand and builds this image for the consumer. Let Fast Aid Success Systems teach you how to create and market a brand that speaks to customers and makes them want to do business with you.

Search Query Franchise Opportunities Read all the back issues and get special web features of Plumbing Doctor's House Call	Power of the Brand A powerful brand is the strongest asset your company has. In today’s market, consumers rely more than ever on brands to help them decide what to buy. We look to brands to help us identify which companies we want to do business with. If you don’t properly brand your company, you are leaving money on the table. You may get enough business to keep you afloat, but you are not reaching your full potential. Your brand is more than just the name of your company or the design of your logo. Your brand is speaking directly to the consumer and telling them who you are and what your company does. Most plumbing service companies do not do a good job branding their company because they do not give the consumer enough information. What is your brand saying to the consumer? What makes your brand stand out from the rest? Fast Aid Success Systems knows how to brand companies for success, and we can teach you too. We have several options to help you brand your company: we offer one-on-one consulting, workshops and seminars to teach you how to do it, or you can become a Plumbing Doctor franchisee to gain access to the successful Plumbing Doctor brand, image and logos. Plumbing Doctor, a company branded by the founder of Fast Aid Success Systems, has a distinct advantage over other plumbing companies because its powerful brand name drives consumers to the company and keeps them coming back. Read on to learn more about the importance of branding and how you can brand your company for success. A Successful Brand Will: • Generate new customers • Keep old customers coming back • Make marketing easier • Act as free adverting • Give your company an immediate appearance of professionalism • Evoke emotion and create a relationship with your customers Is your brand doing all this for you? Brands Generate New Customers When a customer looks for a plumbing company they are bombarded with choices. You may think your company stands out, but when a customer has 50 or 100 or 200 plumbing companies to choose from, Steve’s Plumbing looks the same as Bob’s plumbing. You need a brand that will stand out from the rest and make the customer want to call you. Fast Aid Success Systems knows how to create brands that stand out from the rest. For instance, a brand name as strong as the Plumbing Doctor name along with the memorable image of the ambulance allows you to stand out among other companies and will help you to establish your business and quickly gain market share. The Plumbing Doctor is unforgettable. It's highly visible because the vehicles are rolling advertisements and the perception of a national brand eliminates the competition and differentiates it from everybody else. And because we own the national trademark registration on the name and service vehicles, we’re the only company that can use this powerful brand. We can teach you how to create and protect a brand as strong as Plumbing Doctor, or, as a franchisee, you can use the brand yourself. Brands Keep Old Customers Coming Back The average American homeowner calls a plumbing company once every two years. That means that if you want customers to call you back, your brand needs to be strong enough that a customer can remember it two years after having service. Can you recall the name of a restaurant you had dinner at two years ago? Odds are that if they had a strong brand you can. You may be the best plumber in your region and you may provide the best customer service around, but if a customer cannot remember who you are, they will not call you back. We have decades of experience creating and marketing brands that customers relate to and remember. Take a look at the Plumbing Doctor brand. It is easy to remember and unmistakable, so we know our customers will be able to find us every time they need service. Let us teach you how to create a brand that is as memorable and powerful as the Plumbing Doctor brand. Or join our system and take advantage of the already powerful Plumbing Doctor brand. Brands Make Marketing Easier A powerful brand will make marketing easier because it gives you a clear, consistent message. When consumers see the same images, words and phrases repeatedly, they are more likely to remember your company. It also gives consumers a sense of familiarity, which makes them more likely to call you because they’ll feel like they know your company before the first interaction. In order to have a successful marketing strategy, you must have a clear and memorable brand. Fast Aid Success Systems can teach you how to brand your company for success. Just look at the Plumbing Doctor brand. When customers see the Plumbing Doctor name and the logo of the truck they know what kind of service we provide. There is no need to waste precious advertising space explaining what kind of company we are or what we’re selling. And because we have a consistent message and image, creating ads is simple; we already know what to include and the message we want to send. The Plumbing Doctor system will teach you how to use the brand and image to create simple, consistent marketing pieces if you become a franchisee. If you want to maintain your own brand, Fast Aid Success can teach you how to market your brand. Brands Act as Free Adverting If your brand is easy to market, everything you do can become free advertising. You can advertise with everything from your service trucks, to your uniforms, to the forms that your technicians fill out and leave in a customer’s home. You are already paying for these items, so why not turn them into advertising. For instance, Plumbing Doctor franchisees drive recycled ambulances as their service trucks. This is a powerful aspect of the brand that consumers always remember. Fast Aid Success Systems will teach you how to use brands to advertise your business successfully, whether you use the Plumbing Doctor system or a brand of your own. Brands Give Your Company an Immediate Appearance of Professionalism It is a sad truth in our industry that plumbing companies go out of business at a high rate. A strong brand reassures the consumer that your company is stable and will be around to take care of their needs now and in the future. If a consumer knows that your company is going to be around, they will be more willing to use your services, especially on larger jobs. Our systems and knowledge can show you how to brand your company to look professional and trustworthy, which will attract more customers and keep them coming back. Brands Evoke Emotion and Create a Relationship with Your Customers A successful brand spans your organization, defining your company’s products, services, customer service and employee culture. Your brand should be reflected in everything you and your employees do and sell. A brand is so much more than a logo or a name. It is the perception the consumer has of you. A brand must tell a positive story about your company because consumers are not just shopping for a service, they are shopping for an experience. We see examples of this throughout our culture. When we think about the products we seek out – from coffee, to clothes, to shoes, to cars, to computers, to soft drinks – we see that consumers are making decisions based on brand identity, not based on price. When you create a brand strong enough to evoke emotion, your customers feel personally connected to your company. This leads to life long customers who will use your company over and over and will tell their friends, family and neighbors about it. Think about the brand your company uses. Is it creating a culture that consumers want to be a part of? The Plumbing Doctor brand does. It calls to mind fast response and the ability to take care of problems. Our initial impression is positive, professional and fast. Customers know that when they call the Plumbing Doctor we respond quickly and take care of their needs. Everything in the company culture supports the brand and builds this image for the consumer. Let Fast Aid Success Systems teach you how to create and market a brand that speaks to customers and makes them want to do business with you.	Contact Us Fast Aid Success Systems 955 Business Park Drive Dixon, CA 95620 (916) 915-3740 FAX (707) 678-8614 info@fastaidsuccess.com The terms Fast Aid, Plumbing M.D. and Plumbing Doctor are all federally protected trademarks, and the image of the ambulance is federally protected trade dress. Use of any of the words, the image of the ambulance or dressing a vehicle as an ambulance for the purpose of advertising or conducting plumbing services is a violation of federal trademark laws.